Compare
Compare private-sale platforms in Australia
These four platforms will put your home on realestate.com.au and Domain without an agent. They differ on price, on what happens after the listing goes live, and on who is around when an offer arrives.
| Feature | PropertyNow | For Sale By Owner | buymyplace | helm |
|---|---|---|---|---|
| Price to sell | $979 | $799 (Essentials) or $899 (Essentials Plus+) | $845, $995 or $1,995 | $749 until sold at the founding price ($999 standard) |
| realestate.com.au and Domain | Both, plus 16 others (they say 18 portals in total) | Both, plus others | Both, plus Homely, Soho, Allhomes and others | Both |
| Time limit | None | 6 months on $799, none on $899 (per their residential sales packages page) | Until sold | Until sold |
| Listing under a licence | Yes, PropertyNow's | Yes, For Sale By Owner's | Yes, buymyplace's | Yes, a licensed agent on the helm team; helm is a software platform, not your agent |
| Support | 7 days a week: phone, email, SMS and live chat. Says no chatbots, nothing offshore | 365 days a year, including weekends, public holidays and evenings | 7 days a week; dedicated 1-on-1 support on the $1,995 plan | The helm team, including a licensed agent, plus in-platform AI assistance |
| When an offer arrives | Notified by email every time an offer arrives; "accept on your terms" | Enquiries to your inbox in real time; no online offer system described | Instant online offers; you negotiate with buyers | Every offer scored on its terms (finance, settlement, deposit, cooling-off), shown side by side; you decide |
| Photo and copy help | Photography and copywriting bookable in your account at extra cost; market reports | Professional photography $330, an add-on to the $899 package | Professional photography and ad copywriting on the $1,995 plan | AI-enhanced photos and AI-drafted listing copy, included |
| Guidance inside the platform | Not described on their site | Not described on their site | Not described on their site | AI copilot in the platform for questions at any hour, plus the helm team |
| Reviews and track record | 4,264 Trustpilot reviews at 4.8; 8 ProductReview awards in 9 years (their figure) | 10,354 properties sold since 2009 (their figure) | 27,000+ properties sold, 1,401 Trustpilot reviews at 4.8 (their figures) | New platform, launched 2026. No review history yet |
| Rentals | Yes, $205 | Yes, $179 | Yes, from $179 | No |
Prices checked 4 September 2026, read from each platform's own website. If anything here is out of date, tell us and we will fix it.
How to read this
At $749 while the founding price runs, helm is the cheapest of the four for a listing on both portals. The established platforms win on track record: years of sales and thousands of reviews, against a platform that launched this year.
Where helm differs is what happens after the listing goes live: AI helps build the listing, an AI copilot and the helm team stay with you through the campaign, and every offer is analysed on its terms so you can see why two offers at the same price are not the same offer.
Sources
All read 4 September 2026: propertynow.com.au homepage and how-it-works page; forsalebyowner.com.au homepage and residential sales packages page; buymyplace.com.au homepage and rent page; PropertyNow's Trustpilot review count from Trustpilot; helm pricing. Competitor claims are quoted from their own sites and are not verified by helm.